Step aside Rosie the Riveter! There’s a new techno-chic on the bloc. Barbie has a new life as a computer engineer. Women and technology are often at odds in the cultural imagination, so we’re glad to see everybody’s favorite glamor girl geeking out. But will it get more young girls interested in tech careers? The new doll has glasses, a Bluetooth equipped cellphone, and a geektastic t-shirt covered in binary code. We like the concept but the shirt design has a bit of a retro 80s feel. We’ve always thought that Binary Love needs a more classic style: 1’s and <3's forever! Get a shirt for yourself, and a bib for the baby!