Project Runway stomps into its 7th season, finally living the dream of brand extension via video game. Women’s Wear Daily sees the rise of video games targeted at fashionistas. Ubisoft’s Imagine, for little girls, lets them try on professions with games like Fashion Designer, Figure Skater, and Doctor — though I wish they had scientist and computer programmer in there too. Nintendo’s Style Savvy puts you in control as a trendy boutique owner. Jezebel thinks the Project Runway video game can lift up the fashion industry in the way that Rockband and Guitar Hero did for the music industry – “provide an interesting experience for players and a profitable outcome for those holding the licenses.” The problem with that is music has a well-defined bundle of rights that ensure the copyright holder gets paid licensing fees. But fashion is generally not protected under copyright, so the designer would not be compensated.